Working on your dissertation may be hard, but advertising is a very interesting subject to study. You learn more about products and companies, people and their needs, selling techniques, and marketing. Though advertising is an age-old activity, one can pick from numerous fresh ideas for a dissertation topic. The categories below will inspire you and help you come up with a great research topic.
Nothing in this world lasts forever. People shift their habits and learn new things, and therefore the advertising traditions develop as well. The advertisements that were popular thirty years ago are quite different form modern examples. It is interesting to find out:
You might also consider possibly conducting your research on an outstanding professional in the field. Pick an interesting person, e.g. a marketing manager in a big company, and learn his or her strategies and models of work. Prepare a comprehensive analysis and come up with a list of recommendations towards making advertising more effective and less expensive.
Advertising is designed to attract people’s attentions. Therefore, it is not surprising that professionals often use art in marketing activities, and some advertisements become art pieces on their own. The dissertation topics may be devoted to a wide range of topics, such as:
Today, you can hardly name a company that does not use the Internet as a powerful advertising tool. Hundreds of successful advertising campaigns are launched online. Millions of websites show their visitors banners and advertising links; there is a good reason for this. Online advertising helps reach millions of prospective customers, and it does not cost a fortune. Narrow research topics might include the following:
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